CIAM: Uncovering its true potential
In this interview
We’ve all heard the buzzwords, if you are here you will probably know the difference between IAM and CIAM, but few still understand what the benefits are, and more importantly how to get the most out their CIAM initiative.
In this video, Eric Newcomer – CTO WSO2 talks to Yenlo CEO Ruben van der Zwan about this very topic. How to uncover the true CIAM potential within your organisation. It’s not merely plugging in the technical pieces, but how the organisation as a whole taps into this, and can bring about the massive potential locked within.
As a digital business, whatever stage of your digital journey you are in, CIAM will play a large part in how successful your business is today and for years to come. With the current situation we are all facing, our digital lives have changed forever. Providing an extra touch, making your customers feel your services are designed with them in mind will be the difference between you and your competitors.
Watch below introduction teaser:
More information about CIAM
If you have read the new Forrester TEI assessment report, you’ve seen that they estimate an ROI <12 months for your investment on CIAM using WSO2, in the scale of things, that is the smartest investment you will make.
With this interview we look forward to share with you some foundational information on CIAM, what it is, why you should invest in it and most importantly how to use it to maximise your organisations gains far beyond a mere technology investment, and finally why not all “CIAM” vendors are the same.
IAM and CIAM may look like very similar technologically, and in fact the bases are. They are however fundamentally different concepts. Most organisations today will have some form of IAM in place already, but the argument is that this classic IAM is no longer useful, is inefficient and creates too much friction for the end user’s digital experience.
CIAM vs IAM
Enter CIAM! At the heart of any digital transformation project initiated by an organisation today, will mostly likely be a CIAM project (and if it doesn’t, then it should). Not driven by IT, but driven by people, considering the user experience, using the technology as an enabler, CIAM has become the love of internal teams within organisations (marketing, sales and other commercial departments) in an attempt to drive business. CIAM providers should be developer-oriented and their solutions ought to be user friendly.
The best CIAM solutions provide a wider choice of authenticators, and social logins like Google or Facebook. It makes it easier for organisations to acquire consumers and build trusted relationships, based on shared trust between your organisation and their login authenticator. Traditional IAM solutions did not consider this aspect of a user experience as the end user (mainly internal) was already created and set up.
Data of consumers is voluntarily provided when a consumer registers himself. The right Customer IAM solutions provide the functionality to let the user give consent to his data according to regional regulations (GDPR in Europe) such as the right to erasure and the right to portability. This goes beyond what traditional or classic IAM provides where the contract is more rigid and takes time and process to change.
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