Retail

Shifting from Customer Centric to Customer Integration

Not too long ago Customer Centric was the buzz word on every retailer’s pitch deck, staff meeting and vision board. As the benefits of digital transformation take shape and enterprises are positioning themselves closer to the hearts and minds of customers, a shift in approach is required.

Because we are moving away from Customer Centric towards Customer Integration. At the dawn of a new era in retail where your internal processes are no longer isolated from the customer experience. Instead, they are intertwined. This quest for combining operational execution with digital-first systems will propel your value propositions, market possibilities, and create a healthier, more prepared retail organization. With Yenlo’s expertise and technological knowledge, your core technologies will integrate seamlessly with the lives of your customers. Helping you achieve exceptional Customer Integration.

“Short time-to-market, innovation, margin control and flexibility, is key for the retail industry. Our Connext solutions (iPaaS) provide a full integration between all chain partners who are active in the retail sector, creating a smooth and efficient way of communication and sharing real-time data. The reciprocal exchange of information isn’t only faster, but also less error prone. Hence all Connext users save time and money!”

RUBEN VAN DER ZWAN, FOUNDER AND CEO OF YENLO

A New Age of Digital First

It is no surprise that the pandemic has given rise to digitization. Physical shop visits have dwindled and online spending has grown tremendously. In order to transcend from relevant to indispensible in the lives of your customers, digital first is the way forward for future-oriented retailers. Because adaptation to cloud-first services opens the door to better partner integration, helping you optimize your omnichannel strategies. This in turn increases momentum and possibilities as you gather more data and insights on your customer’s behavior and values.

Migration for better partner integration

Migrating from proprietary legacy technology to hybrid or cloud-first solutions, such as Yenlo’s Connext Platform, gives way to better partnerships. Why should you seek that? As any retail organization knows, it is a highly competitive industry. One where the real metric is customer loyalty. And when it comes to delivering value to retain customers, you need to be sure that your systems are aligned with your suppliers, buyers, payment providers, and third-party added value solutions to optimize the experience.

Legacy technology is less equipped for that task. At Yenlo, we offer migration services to your preferred cloud or hybrid integration technology, which is specifically designed to handle the complexity of operating in a new digital age.

Master Data Management

Another added benefit – of migrating to cloud-based or hybrid integration – is Master Data Management. Master Data comprises the core data sets that your business is operating with. Think of customer profiles, information on suppliers and partners, product spec sheets, and sales data.

A challenge for organizations with legacy systems is that their Master Data is scattered and siloed across departments. The underlying threat is using old or irrelevant data, possibly leading to pushing customers away rather than delighting them. You can prevent this by choosing integration technology equipped with Master Data Management features. Thereby helping you align departments and deliver omnichannel experiences.

Becoming Invisible, Indispensable, and Intimate

When it comes to Customer Integration, you can become an integrated part of your customer’s life by focusing on solutions in these three areas: Becoming invisible, indispensable, and intimate.