On 18 August 2020 the API Conference 2020 was held in The Hague. Ruben van der Zwan, CEO of Yenlo, presented and explained why companies such as Societe Generale, Deutsche Bahn, European Commission, Honda and Mobility are following an API-first strategy and not focusing on technology. With a good API-first strategy you can stand out as a company. Ruben also discusses topics such as API earnings models, critical success factors and how you involve the business in an API-first strategy.
Watch the full presentation (31 minutes).