Digital Transformation is for a company the difference between winning and losing. Companies that were once great are now extinct. For example: Toys "R" Us was once a successful toys store chain, but now out of business after Amazon shook up the retail market with online e-commerce offering customers with greater selection, lower price, and better customer experience. In some cases, much younger companies (for example: Uber, Airbnb, Stripe) are emerging as major disruptors in their industry, using their digital platforms that prove to be a threat to their competitors. Over the past twenty years, it has been proven that the industry disruptors where the first to embrace Digital Transformation, and those other companies that followed were successful by surviving the competition.
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