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The Yenlo Blog. This is where we write about innovative ideas.


There goes your business

By Ruben van der Zwan

It sounds a bit like a nightmare, you go to bed and when you wake up your business is gone. I don’t mean gone in the sense of a fire, flood or earthquake. What I mean is that your business disappeared because there’s no demand. It might seem far-fetched, but when you think about it you can really see it all around you. Let’s take an example that played out over the last 20 years or so. Of course, 20 years is not overnight but bear with me while I explain.

Alternatives in IT

Looking for alternatives

By Ruben van der Zwan

It seems like we're looking constantly for alternatives. We're moving from natural gas to heating and cooking on...


The obligatory symbiosis of Hardware and Software

By Ruben van der Zwan

Symbiosis is defined as a cooperative relationship between two persons or groups, according to online dictionary Merriam Webster. But, as far as I concerned, there is also symbiosis between hardware and software.

The usefulness of useless knowledge - research

The usefulness of useless knowledge

By Ruben van der Zwan

We have busy lives and everything we do needs to  have a purpose. No time to do some blue sky staring or consider...

Micro - T rex-1

The Dichotomy of Micro

By Ruben van der Zwan

There is something strange about the word ‘micro’. If you were to say that the T Rex had a micro brain you would...


Change is perpetual

By Ruben van der Zwan

It sounds counterintuitive but change is a constant factor. The reason why it sounds so strange is because something...

Samsung Galaxy fold

What will they think of next?

By Ruben van der Zwan

We live in an age of constant innovation. Look at the mobile phone, the next evolutionary step is going to be the...


The Longevity of Technology

By Ruben van der Zwan

Technology is often welcomed in organizations as a welcome guest to solve or tackle IT challenges. But it has a...