Why the pay what you use model kicks all of our asses

Posted by Ruben van der Zwan on 20 Mar, 2018

Imagine you had to pay for your groceries in advance. Each year, you’d had to make an estimation of the number of steaks, tomatoes and glasses of wine you were going to consume for the next twelve months, and you’d be charged beforehand. This means you’d be stuck with the same ingredients for an entire year, that you paid for way before receiving them. When it comes to food, this payment model is inconvenient but harmless (you gotta eat). When it comes to businesses paying for software licenses like this, it takes away all of your flexibility and the ability to shorten time to market. That can’t be right. My opinion? Forget about “Pay what you Own” and migrate to “Pay what you Use” and avoid lock-ins. 

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Topics: Digital Transformation, Digital Strategy, Pay what you use