Recently one of my colleagues attended a meeting at Mobgen, the digital agency from Accenture and what was striking was that what they are doing their best to define what can best describes as ‘shiny front-end’ implementation of the customer experience. I am talking about all kinds of dialogues, chat bots, deep learning, APIs machine learning, et cetera. They showed some real needs used in cases where beautiful experience is actually being shown. One of the examples that they showed was a an application (Smartify) they developed for the Rijksmuseum in Amsterdam where they used a camera on a smart phone to scan the image of a painting and gather additional information on the painting, painter et cetera.
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