Digilog, a combination of analog and digital, is still a powerful concept. We live in a world where we want to be able to choose the channels, sometimes it is digital, sometimes analog. You might be under the impression that digital imagination always is 100% digital. But actually, it isn’t. Let me show you by using an example. Recently I came across smart2cover, a Dutch insurance company that sells insurance in a different way. What is different about insurance, the way they sell it is that they sell it at the point of sale. They do so in the form that you might have seen at cash registers in the form of a plastic card, very much like you would buy an iTunes card or any other card that you can put some money on.