Digital Imagination, the next step after Digital Transformation

Posted by Ruben van der Zwan on 8 May, 2018

There are few processes that are still analog but from medical files to banking, everything is becoming more digital. Of course, you cannot simply take something and make it digital. If you take a paper form to register for instance for a gym membership and make it digital, you will instantly not only transform the process but also improve it.  Same for simple things like for instance a drop down for states, counties or provinces, checks on zip codes and addresses, that sort of things. The process is: transform AND improve. In this blog, I would like to address the next step after the improvement and that is the imagination. I am using the example of DriveGuide, a Dutch company that saw the possibilities of IoT and other technologies and created a new service. It is not only a new service to them but also to the market in the Netherlands. My purpose is to show you that thinking outside the box can give you a competitive edge and even open up new markets.

Read More

Topics: Digital Transformation, Digital Strategy

What is the future of Support Engineers?

Posted by Ruben van der Zwan on 17 Apr, 2018

The days that having computing power equals buying computers is becoming more and more a distant memory. With these in-house-computers you needed support engineers to setup and maintain them. Amazon’s Cloud proposition has changed all this by making a pay per use model possible. You only pay for what you use, not what you own. On the software-side we saw the advent of a number of tools for configuration and provisioning of systems turning manual and time-consuming labor into one simple click. These tools enabled something we call DevOps, In practical terms: a software engineering culture and practice that aims at unifying software development and software operation... But this ongoing automation has an impact on the support engineer who sees his job is in jeopardy. What is the future of the support engineers?  In this blog, I will share my vision and would love to hear yours too.

Read More

Topics: Digital Transformation, Digital Strategy

Digital Madness: are you in or out?

Posted by Ruben van der Zwan on 10 Apr, 2018

The last couple of years we have witnessed more and more companies embracing digital processes. There are even companies that never were analog. Take for instance Spotify. The online streaming service does not have analog roots. But the number of pure digital players, those who never existed in the analog world, is relatively small compared to hybrid- and analog players. We expect real time response and insights. The number of processes that run for many days is shrinking rapidly. A couple of years ago you could get away with ‘we will respond to your email within 4 working days’, today you annoy your clients if you take more than a couple of hours to respond. Is this digital madness or is this the way to go nowadays and is this inherent to Digital Transformation? I’ll share my vision in this blog.

Read More

Topics: Digital Transformation, Digital Strategy

Why the pay what you use model kicks all of our asses

Posted by Ruben van der Zwan on 20 Mar, 2018

Imagine you had to pay for your groceries in advance. Each year, you’d had to make an estimation of the number of steaks, tomatoes and glasses of wine you were going to consume for the next twelve months, and you’d be charged beforehand. This means you’d be stuck with the same ingredients for an entire year, that you paid for way before receiving them. When it comes to food, this payment model is inconvenient but harmless (you gotta eat). When it comes to businesses paying for software licenses like this, it takes away all of your flexibility and the ability to shorten time to market. That can’t be right. My opinion? Forget about “Pay what you Own” and migrate to “Pay what you Use” and avoid lock-ins. 

Read More

Topics: Digital Transformation, Digital Strategy, Pay what you use

How virtual can your company be?

Posted by Ruben van der Zwan on 6 Mar, 2018

Over the last couple of years, we’ve increasingly seen companies arise that are, in one form or the other, virtual. Looking at virtual in Merriam-Webster (America's most trusted online dictionary for English word definitions, meanings, and pronunciation), we find that it can be occurring or existing primarily online. But there are more ways your company can be virtual.

Read More

Topics: Digital Transformation, Digital Strategy