Data analytics done right- looking beyond the Big Data obsession

Posted by Ruben van der Zwan on 16 Jan, 2018

CEO: “I found this cool new analytics tool to monitor customer behavior. Can you integrate it on our data platform?” You: “….”

Sure, you can. You’re CIO of a big company and you can do pretty much everything. The question is not whether you know how to integrate new analytical tools; the question is whether it’s going to get you anywhere. As with many other things, investing in tools is only worthwhile if these tools are well integrated in your business model. I won’t have to tell you how often this fails. So, what needs to happen before you can turn data analytics into ROI? I suggest you start by telling your colleagues to find another obsession.   

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Topics: Data Analytics, Big Data