It’s interesting to see the shift industries make towards customer centric design. Every aspect of a user’s digital journey is being examined and optimized to provide the best possible experience. This movement has completely changed retail, the energy sector, banking and interestingly enough: transit. Suddenly, IT is more than a backbone enabling internal data exchange on bus schedules and paychecks: it’s become the ultimate way to add value for travelers. This phenomenon is called rider experience, and it’s taking transit to a whole new level. What has boosted this development and how can players in and outside the transit sector learn from it? I’ll tell you in this blog.
Yenlo Knowledge Blog
Read, Contribute and Share