Ruben van der Zwan

Ruben van der Zwan
Ruben is CEO and founder of Yenlo. He is an IT visionary from the first hour, and always working on creating better ICT solutions. Ruben believes that with technology, we can bring the people in this world together and bring prosperity to everyone. Ruben is an evangelist of open source technology, integration platforms, and WSO2 in particular. He is a frequent speaker on international conferences.

Recent Posts

Are you asking the right questions?

Posted by Ruben van der Zwan on 9 Apr, 2019

Recently I heard a story about someone who was getting a private lease car. In the Netherlands, this is becoming more and more popular because you pay for the use of the car, not so much the ownership of it. And when you think of it doesn’t really matter whether you own the car and drive it or if you just lease it and drive it? I don’t think so. The car is still the same, the fuel efficiency is still the same and it still drives the same. Ownership is no longer sacred, something we know from the use of cloud-based services like Amazon, Azure and Google. But this blog is not about the end of ownership!

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Topics: WSO2 API, API, APIs, API Management, API Strategy, Artificial Intelligence, Digital Strategy

The Longevity of Technology

Posted by Ruben van der Zwan on 2 Apr, 2019

Technology is often welcomed in organizations as a welcome guest to solve or tackle IT challenges. But it has a tendency to overstay its welcome, becoming legacy that we need to manage. How do we do that? This blog will help you to make your IT Legacy Landscape, also known as ILL, better manageable.

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Topics: WSO2 ESB, ESB, API Management, API Strategy, WSO2 Enterprise Service Bus, Digital Strategy, Strategy

Aiming for Fluidity

Posted by Ruben van der Zwan on 26 Mar, 2019

In the past, I’ve written about the shiny front-end and the dirty back-end. By this I mean that you are able to develop modern interfaces and applications to a legacy infrastructure. We are able to do this because the power of (among others) the Enterprise Service bus allows us to connect anything to anything. But in this blog I would like to introduce a new concept that I call ‘Fluidity’. Do your customers experience a fluid process flow? Read on for the mastery of 'Fluidity' and you will understand what I mean.

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Topics: WSO2 ESB, WSO2 API, ESB, API, WSO2 Enterprise Service Bus, Digital Strategy, Strategy

A New View on Reality

Posted by Ruben van der Zwan on 19 Mar, 2019

It is becoming more and more difficult to see what is real and what is not. The last decade or so we have seen the rise of augmented reality, adding information to the reality we see, for instance using a smart phone.We have seen virtual-reality becoming more mainstream, a complete virtual world in which people can immerse themselves and perhaps even live an alternate live. And we have even seen mixed reality where we find all of them mixed together. We can create a supermodel on a computer that is starting to look indistinguishable from a human being. All these technologies take a piece of reality and add something with the data except for the supermodel that is completely virtual. Do you use all the dimensions of your business data? How can you manage your data and how are other companies doing this? Read on and I will tell you!

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Topics: WSO2 ESB, ESB, WSO2 Enterprise Service Bus, Digital Strategy, Strategy

The Digital Imagination of PostNL

Posted by Ruben van der Zwan on 12 Mar, 2019
We have been sending fewer and fewer letters in recent years. After all, electronic communication is faster and cheaper. Despite this fact, Dutch postal provider PostNL is working hard on innovations in the field of traditional letterbox mail. Isn’t that strange? A market that is getting smaller and still investing money in innovation? Couldn’t the money be spent better elsewhere?
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Topics: WSO2 API, Digital Transformation, API Management, API Strategy, Digital Strategy, Strategy