Ruben van der Zwan

Ruben van der Zwan
Ruben is CEO and founder of Yenlo. He is an IT visionary from the first hour, and always working on creating better ICT solutions. Ruben believes that with technology, we can bring the people in this world together and bring prosperity to everyone. Ruben is an evangelist of open source technology, integration platforms, and WSO2 in particular. He is a frequent speaker on international conferences.

Recent Posts

Here Mobility

Posted by Ruben van der Zwan on 12 Feb, 2019

If you want to go from A to B, you have a number of options. You can go by foot, bike, car or public transport. Of course, there are other modes of transportation like boats and planes but let’s imagine that you want to travel from Amsterdam to Rotterdam. You can go online to see what the possibilities for public transport are, times the trains go, if there might be a bus, taxi, flight or rideshare to get you on your journey. Just go to Google Maps and there you have it. But what if you actually want to get a bus, taxi or rideshare?

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Topics: Strategy, Digital Strategy, API Strategy, API Management, APIs, Smart Transit, Digital Transformation

IoT deployments: from Sensible to Madness

Posted by Ruben van der Zwan on 22 Jan, 2019

IoT, the Internet of Things, is a term that you must have heard about these last couple of years. Small sensors that are able to measure something and communicate their findings to a (central) server. To give you an example: the city of Utrecht (The Netherlands) has equipped recycling bins for glass and paper with sensors that will indicate that the bins are full. This does not only allow collection just in time (and therefor could save on cost) it also makes sure that people are able to throw away their recyclables and not leave them next to the bin (as some people unfortunately do). A very sensible use case for IoT. But not all of them make sense in my opinion!

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Topics: IoT, Internet of Everything, API Management, API Strategy, ESB

The Magic of Artificial Intelligence

Posted by Ruben van der Zwan on 8 Jan, 2019

Artificial Intelligence is almost a magical process. When you look at it more closely, you find it maybe a bit mysterious how it actually works but it can bring great benefits to your business. Let's dive into this topic in this blog and first start with the Mechanical Turk, a fake chess-playing machine.

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Topics: Artificial Intelligence, Machine Learning, WSO2 Enterprise Integrator, WSO2 Enterprise Service Bus, WSO2 EI, WSO2 ESB, ESB, Integration

New waves of innovation

Posted by Ruben van der Zwan on 18 Dec, 2018
Every year in January, Las Vegas is home to the world’s biggest electronic show, CES. Over 180,000 international visitors will marvel for four days at the latest and greatest in consumer electronics but also business-to-business electronics. At CES we are bound to learn about all kinds of innovations that perhaps will add value to your business. In this blog, I will tell you a little bit more about CES and how you can add value to your business.
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Topics: Strategy, Digital Strategy, API Strategy, API Management, APIs, API, WSO2 API

Microservices and Integration will be the themes of 2019

Posted by Ruben van der Zwan on 11 Dec, 2018

About this time last year, I predicted that these five IT-related themes would play an important role in 2018: API-first, IoT, Blockchain, Microservices and Automated Stacks. Now, one year later, let’s look back if the predictions became reality and to see what awaits us in the coming year.

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Topics: Strategy, Digital Strategy, API Strategy, API Management, Microgateway, Microservices, Integration, Open Source Software, Blockchain, IoT, Automated Stacks, API