Cars used to be judged by their looks, speed, power, and rims. Slick car salesmen knew exactly how to sell them and made big money by making the headlights shine and remotely opening the sunroof. Those days are long gone. Slick salesmen are out of fashion, and the car dashboard is where the real magic happens. Today, a great car can be recognized by the degree to which it resembles a computer. It’s no coincidence that CES, the global consumer electronics and consumer technology tradeshow in Las Vegas has all major car brands as exhibitors. Great news for drivers, that benefit from cool tools that come with every Tesla or BMW they buy. But what about you? How can your company use the digital storm that rages through the automotive industry? In this blog, we’ll tell you about three interesting options.